Pampers Gentle Care at Target

PAMPERS GENTLE CARE AT TARGET

Pampers Gentle Care is sold exclusively at Target, but with little national support and low awareness. We created an emotional piece to remind natural-conscious newborn mothers how gentle their babies can be, and that they should be wrapped in Gentle Care.

This ran on Target and P&G social channels, YouTube pre-roll, and Target.com product pages.

Creative Directors:
Chad Ingram
Jimmy Schwartz