Various Projects

With Coca-Cola being the official sponsor of the World Cup, Burger King was looking to infiltrate the Cup with various guerilla tactics for major fan groups. Stadium apparel for the fan fanatic—from wearable flags and crowns to thundersticks to cup toppers—was created for over 10 World Cup participating countries. 

Shopper Marketing Magazine contacted our communications department to inform us that Kim Feil, CMO of Walgreens, was to be inducted into the Shopper Marketing Hall of Fame. This was a pretty high honor, and also our chance to have a little fun with a congratulatory ad that represented her and the agency well.

The concept took the inherently pharmaceutical side of Walgreens and showed readers the potential side effects of her leadership at Walgreens and their successful marketing efforts.

Gatorade has consistently played a huge role in high school sports and the athlete’s key influencer — their coach. Out of support for high school athletics came the Gatorade High School Athlete Award Program, one of the most prestigious programs in the country.

A sell-in program kit was created, including direct mail and educational materials for coaches, players and parents. We shot multiple student athletes and coaches in Texas. For this particular year, kit sales saw a 21% lift, which more than doubled expected results.

Awards: DMA Echo

We followed the lead creative look from BBDO to relaunch the Jim Beam brand for national on- and off-premise accounts to give the brand a much-needed creative refresh.

It was important for a seamless launch with a cohesive look created in a short period of time. There’s a slight possibility product testing a time or two assisted the look and feel of the creative.

Awards: Beverage Dynamics Gold & Silver

Consumer insight showed that Jim Beam had a higher perceived value in European and Asian markets. We gave the global brand a complete overhaul; designing a more upscale, premium look that tested with high results in Duty Free shops across Europe. 

Brand style guides, packaging and point-of-sale were created for each major market overseas. Apparently in Japan you won’t find a karaoke bar without a bottle of Jim Beam Black on the table — my kind of night.

P&G was a worldwide partner for the Olympic Games and within 12 hours of the U.S. Women's Gymnastics Team winning the gold, they published a full-page USA Today congratulatory ad.