Business-Driven Creative
Keen understanding of the client’s marketing challenges; developing breakthrough retail activation campaigns that move the business forward; involved in managing multiple aspects of the product from beginning to end with a focus in retail communication. The P&G Hair Care portfolio has increased 32% under my leadership the past three years.
Passion for Partnership
Creates an environment of inclusivity, working across disciplines to partner with Account Management, Strategy, and Production leads; ensuring that the best brief is put forward to guide the creative across the entire P&G Hair Care and P&G Fabric Care portfolio of brands (10 total).
Grow and Retain Talent
15 years brand activation experience; understands what it takes to keep teams motivated with a commitment to mentorship and the growth of their careers. Empowers creative leads to make day-to-day decisions, leads a group of 15 individuals across 10 brand groups, providing oversight in both national and customer-specific channels for P&G.
I love to write in my spare time, or at least pretend. Huge music guy that can mobile DJ any get-together, fairly addicted to constantly judging advertising, and mildly addicted to social media. Other things I’m good at: making old fashioned’s, watching the Cubs at Wrigley, and crafting witty paragraphs that awkwardly say things about yourself. Click below for some articles I’ve recently published. Enjoy.
https://medium.com/@chingram/leading-equally-gender-and-creativity-fb04972fb6ce#.d60yata97