Pantene + Refinery29

Pantene partnered with Refinery29, her online style authority, to create inspirational, multi-platform content including hairstyling how-to videos, trend reports and more. Pantene styling products were woven throughout, so no matter her style during the holidays, Pantene was a relevant part of her playful lifestyle.

A mobile offer drove trips to Target, and at the in-store display, she could continue to engage with Pantene styling content via Blippar. Pantene styling product sales at Target increased by more than 50% vs. the holiday timeframe last year.