OREO STUF SCAN
For years, big shoe brands and sneakerheads have unofficially been using the term 'Oreo' to describe shoes in a black and white colorway. Taking advantage of this cultural insight, every 'Oreo' shoe out there was turned into a digital two for one coupon for real Oreo cookies. The activation used innovative mobile technology to recognize the color and shape of hundreds of thousands of sneakers on the streets, in-store and even on websites. Every pair of sneakers out there became a commercial channel for Oreo and Target to make sales and acquire new customers.
2022 Cannes Lions - 1x Shortlist
2022 D&AD - 1x Wood Pencil, 1x Shortlist
2022 One Show - 3x Merit
2022 Clios - 1x Bronze, 7x Shortlist
Creative Directors:
Oswaldo Sá
Jowita Kostek
Will Wilson
Ben Griffiths
