Chad Ingram

PANTENE HAIRCAST

Pantene partnered with the Weather Channel at Walgreens to deliver relevant messaging along her path to purchase based on localized weather conditions. We created geo-targeted mobile ad units with product-specific offer to drive her in-store where she would see a display featuring products to fix her immediate hair concerns. This program drove base and total category sales (+11%) making Walgreens one happy customer.

Awards: WARC100 #5 Best Global Campaign, Ogilvy ARF Best in Show, Digiday best mobile brand experience, Digiday finalist most integrated retail experience, Reggies (2 Gold, 1 Silver, 1 Bronze), Effies (1 Gold, 2 Bronze, Grand Effie Finalist), Addy (1 Bronze), ProAwards (1 Gold, 1 Silver, 1 Bronze), Webby Finalist, OMMA Finalist, IAB Mixx Silver & Finalist, Jay Chiat Silver in Best Research

Creative Directors:
Susan Kissinger
Chad Ingram