DIET COKE BECAUSE I CAN
We relaunched the #2 brand for Coca-Cola that saw an 8% increase, the first time for the Coca-Cola Company in over 10 years.
Because I Can was a customized, omnichannel retail platform that got Diet Coke out of the beverage aisle and into the places that independent-minded millennials shop. We made the simple experience of looking for Diet Coke feel like a share-worthy discovery. By appealing to their thirst for travel and food, we drove surprising trial occasions and conversion, with custom rollouts at retailers like Walgreens, Publix, Kroger, and 7-Eleven.
2019 Silver Effie.
Creative Directors:
Kevin Frank
Natasha Oliveras
Emily Schneider
