Cox mobile - we’re different because you’re different

Cox Mobile is the next phase in the Cox Communications story. A brand built from the ground up, FCB played an integral role in connecting customers beyond the home. We created Annie, the representation of both the brand and the consumer to give our customers a different option when it came to mobile providers. To launch the brand we delivered an omnichannel campaign across TV, radio, OOH, Super Bowl and social.

Creative Directors:
Jack Miller
Todd Durston
Ari Levi

Cox mobile - APPLE LAUNCH - “CRAFTSMAN”

To launch the latest iPhone in Cox Stores, we developed an exclusive campaign for Apple under the We’re Different Because You’re Different platform.

Creative Directors:
Jack Miller